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No Plane No Gain Builds Momentum, Communicates Value of Business Aviation
As recent headlines have demonstrated, the turbulence our industry has faced from an unforgiving economy has been greatly intensified by ill-informed criticisms from some in Washington, DC, whose comments suggest a stereotype that is unrepresentative of the business aviation community and the benefits it provides.
This climate of misunderstanding fails to take into account the diverse nature of business aviation, its $150 billion annual economic contribution, the one million-plus skilled jobs it provides, and the transportation lifeline and lifesaving services it provides to communities and Americans from coast to coast.
No Plane No Gain is an advocacy campaign that educates policymakers about this good news story. Launched in February, and jointly sponsored by NBAA and the General Aviation Manufacturers Association (GAMA), the program is focused on highlighting the benefits of business aviation to citizens, companies and communities across the U.S.
As detailed in this special supplement, we believe the advocacy campaign is building momentum. In the short time since the campaign’s launch, No Plane No Gain has told the industry’s good-news story through a variety of initiatives, including:
- Television advertising on public affairs programs, including ABC’s This Week With George Stephanopoulos, FOX’s FOX News Sunday, CBS’s Face the Nation and NBC’s Meet the Press.
- Print advertising in national newspapers like the Wall Street Journal and USA Today, as well as in periodicals read by lawmakers and opinion leaders, including Roll Call, The Hill and Politico.
- Interviews conducted with television affiliates, newspapers and radio stations across the country.
- Utilization of new media, including a dedicated web site and other online venues, to help promote viral delivery of the campaign’s message.
Of course, NBAA and GAMA members have played a critical role in supporting the campaign and helping to carry its message. Manufacturers and operating companies alike have given dozens of media interviews to local and national news organizations. Brokers, fixed base operators and others have stepped up as well, using their web sites, newsletters and other communications vehicles to promote No Plane No Gain and spread the word about the essential role business aviation plays in America today.
People in the industry are even taking their case directly to Washington, holding meetings with lawmakers and their staffs, and testifying in congressional committee hearings about the value of business aviation.
We hope members of our two associations will remain active supporters of No Plane No Gain with their companies and in their communities. We are confident that the actions being taken under the No Plane No Gain banner to support business aviation will be successful, and will combine with the other resources covered in this supplement to show how NBAA and GAMA are supporting the industry and giving Member Companies the tools they need during these difficult economic times.