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NBAA’s New Web Site Is Smarter, Faster, Easier
Site Reflects Input From Members
At NBAA’s 61st Annual Meeting & Convention (NBAA2008), NBAA President and CEO Ed Bolen announced that before year’s end, the Association would launch a vastly improved version of its web site, www.nbaa.org, that would be updated, easier to use and reflect the latest advances in Internet technologies. Now, the site has officially arrived.
“We have listened to our Members, and asked them how we could best improve NBAA’s web site,” said Bolen. “The new site responds to one of their major concerns by making the information we already provide to Members online even easier to access.”
“It all comes down to usability,” said NBAA’s Jason Wolf, director, Internet communications. “Our Members told us the web site is a great resource, but sometimes it could be difficult to find what they were looking for. We started this redesign to dramatically improve the experience of using the site.”
In the process of soliciting feedback from Members during the past year, surveys showed that Members rely on the wealth of information available on the Association’s web site, but that accessing that information could be troublesome. NBAA followed up on the survey results by gathering in-person feedback from Members, organizing focus groups and conducting web site usability testing.
“ It all comes down to usability. Our Members told us the web site is a great resource, but sometimes it could be difficult to find what they were looking for. We started this redesign to dramatically improve the experience of using the site. ”
The outcome is the new web site, which has been organized more clearly, and navigation has been improved for optimal clarity and to enable intuitive searching. Additionally, a Googlepowered search engine will help users quickly find just what they’re looking for, with helpful drop-down menus located directly on the homepage. The site also has a refreshed design and graphic calendar display for upcoming events, a feature that Members will find attractive and easy to use.
“The new site better highlights to our Members everything that we do,” said Wolf, “especially the educational resources we provide online.” The site still features the extensive resources that the Association has traditionally offered Members – from those that operate single-pilot airplanes, to those that use turbine aircraft to fly internationally, as well as the service providers that support them – but they are easier to find and use.
The Association also expects the updated www.nbaa.org to reach new online users, further improving the image of business aviation among wider audiences. NBAA is using the web site to further its goal of helping the business aviation community ascend to new heights.
“This is a fresh start,” said Wolf. “The current web site was launched in 1998, and these are the most dramatic changes we have made in a decade.”