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NBAA.ORG: Still the Resource Members Trust – Just Better
December 1, 2008
Ask people about NBAA's web site, nbaa.org, and two things quickly become clear.
On the one hand, Members tell NBAA, the site has always been a highly valued resource for the most up-to-date information on business aircraft ownership and operations, flight department management, news about the industry and access to the many products and services the Association provides.
On the other hand, Members express frustration that the site has traditionally been difficult to navigate. "It's unorganized," Members have said in response to NBAA surveys. "It's cluttered." "It's hard to find what I need." NBAA listened to what Members had to say – and the Association went to work.
The result is this new web site, re-designed specifically with NBAA Members' needs in mind. The wealth of information and resources Members have come to expect is still here. But it's better organized and tailored to address everyone included in NBAA’s diverse Membership composite.
The new nbaa.org puts a premium on navigation and ease of use. For example, the site features specific landing pages to help Members, Exhibitors, and others find the information they're most often looking for. Drop-down menus from the major areas of the web site's home page help users more easily find the content most relevant to them.
In addition, a new site search engine, powered by Google, will make searching the site's thousands of documents much easier.
"It all comes down to usability," said NBAA’s Jason Wolf, director, internet communications. "We’re doing this redesign to dramatically improve the experience of using of the site. This is a fresh start."
As another benefit, the redesigned site offers a clearer guide to entry and advancement in a business aviation career path, and the work NBAA does to support people with careers in the industry. "The site better highlights for NBAA's Members everything the Association does, especially the educational resources provided online," said Wolf.
In addition to providing the most current news and information for Members, the new site will continue to help the industry make sure that its collective voice is heard on the legislative and regulatory issues most important to everyone in the industry, from those that operate single-pilot airplanes to those that use turbine aircraft to fly internationally, and the service providers that support them.
The new site is also significantly more accessible to new audiences, helping introduce them to the story of business aviation and the critically important role it serves in promoting jobs, local investment and economic activity in communities across the country.
As always, your feedback about NBAA's improved web site is welcome - simply send your comments, questions and suggestions to firstname.lastname@example.org.
The new nbaa.org - smarter...faster...easier.