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A Letter from Jeff Lee
Chairman, NBAA Board of Directors
March 10, 2009
Dear NBAA Member Representative:
As everyone knows, the business aviation community is a diverse industry made up of many different parts. Yet in spite of the differences, our industry is a mutually supportive one.
This has been the case when it comes to the relationship between NBAA and the General Aviation Manufacturers Association (GAMA). The two Associations have long enjoyed an especially close and effective partnership in addressing shared challenges in Washington, DC and elsewhere, and the business aviation community as a whole has greatly benefitted.
The strong relationship between the NBAA and GAMA is central to No Plane No Gain, a comprehensive public advocacy campaign recently launched by the two associations.
This initiative, jointly announced by NBAA President and CEO Ed Bolen and GAMA President and CEO Pete Bunce at an industry news conference is not a re-launch, refresh or update of past advocacy programs. Instead, it is a new campaign that transforms a trusted industry statement – No Plane No Gain – into a call for action that utilizes the latest communication technologies to address today’s challenges.
Since its launch last month, the campaign has been targeting the policymakers and opinion leaders whose perceptions about business aviation are critical to the future of our industry. No Plane No Gain has been using a variety of distribution channels, including the Internet – from a dedicated Web site to webinars, podcasts, blog posts and YouTube placements – along with national and targeted newspaper and television advertising, outreach to dozens of print and broadcast news outlets, and other proven advocacy techniques to effect a positive change in the perceptions of business aviation.
No Plane No Gain communicates several basic messages:
- Business aviation provides more than 1.2 million highly skilled jobs to the nation’s economy;
- It provides a lifeline for small towns to medium-size cities with little or no airline service;
- Business aviation is a productivity enhancer for tens of thousands of U.S. businesses of all sizes;
- And it has the unique ability to provide humanitarian aid and emergency relief to communities across the country.
NBAA Members can use the campaign’s Web site, www.noplanenogain.org, to become active supporters of No Plane No Gain within their companies and communities. In addition to the resources available for the industry, the web site details recent advertising placements, media interviews, press announcements, blog posts, podcasts, and other initiatives undertaken to deliver the campaign's message about the importance of business aviation in America today.
NBAA’s Board of Directors welcomes this new initiative, and we are confident the actions being taken by the Association and GAMA to enhance the public’s understanding of business aviation will be successful.
Chairman, Board of Directors
National Business Aviation Association