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NBAA2013 Session Looks at Business Aviation Climate in China
October 18, 2013
Several years ago, business aviation in China was much more theory than fact.
"We first talked about multi-national companies wanting to fly to China, and people wanting to do business there," said Jay Mesinger, president and CEO of Boulder, CO-based Mesinger Corporate Jet Sales, Inc. "But nobody knew what any of that really meant.
At NBAA's Convention over the past five years, Mesinger and others with experience in the Asian business aviation market have been explaining the promise of China. "It's still a small market – only 165 business aircraft were registered there last year," Mesinger noted. "But now more than ever, it's clear that the potential is huge."
Mesinger will lead an education session at 2:30 p.m. on Oct. 22 at the Las Vegas Convention Center, Room N235, during NBAA's Business Aviation Convention & Exhibition (NBAA2013), titled "Operating and Doing Business in China." Not only will it serve as a retrospective covering the past five years, but it also will look ahead to the next decade and beyond, into the potential China holds for NBAA Members.
In addition to Mesinger, Jeff Lee from The American Express Company also will serve as a moderator. Presenters include Richard Walsh, Hewlett Packard Company; Derek Green, GE Corporate Air Transport; Anne Holmes, Bloomer deVere; Mark Burns, Gulfstream; Zhang Peng, Hainan Airlines; and Charlie Mularski, representing the Asian Business Aviation Association (AsBAA), Universal Weather and Aviation Asia Pacific.
Mesinger's session will focus more on what's actually happening in China, rather than the exploring theories about what business might be done there.
"We'll speak with companies that have actually placed aircraft in China, using local registration," he said. "We'll talk with companies that have learned how to source partners there, speak the language and base planes there."
The presentation at NBAA2013 will feature case histories of NBAA Members that either have joint ventures in China or have actually established bases of operations there.
"There are some surprises still ahead," Mesinger said. Among them, he suggested there will be new information on airspace deregulation and a greater willingness on the part of local officials to facilitate business aviation.
"Many of the promises of the past five years are coming to fruition," he said.