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New ‘No Plane No Gain’ Efforts Detailed at Media Breakfast
October 30, 2012
NBAA President and CEO Ed Bolen unveiled new efforts to promote the grassroots value of business aviation – including a new media campaign emphasizing the personal benefits of the industry – to members of the aviation press at the No Plane No Gain Media Kickoff Breakfast, held opening day of the 65th Annual NBAA Meeting & Convention (NBAA2012) in Orlando, FL.
"We want to show the diversity of people and companies that are using business aviation to succeed," Bolen said at the early-morning event. "So we're showcasing companies that policymakers will likely know and respect, but also businesses that may not be as well known, so that members of Congress will understand that business aviation is a diverse composite."
Bolen unveiled six new No Plane No Gain advertisements, which are being displayed throughout the Orange County Convention Center during NBAA2012 and also will be seen in show publications and other media outlets in the future. Each ad highlights a personal story from the industry, including tales of job creation, small business growth and the humanitarian missions operated by business aircraft every day.
"We're not just carrying this message in our print ads," Bolen continued. "We're also telling this story in a 15-second spot that we're running as part of a sponsorship of the PBS series, The Aviators. The show is aired on PBS stations all across the country, and is expected to reach a viewing audience of 10.2 million people."
Bolen also shared the results from a new study on the benefits of business aviation through the "Great Recession" (since 2008). The study – the fourth conducted by NEXA Advisors on behalf of No Plane No Gain – determined that companies and other entities of all sizes that utilize business aviation consistently outperform organizations that don't, and that use of a business aircraft is a sign of a well-managed enterprise.
"I think the popular perception is that a lot of companies stopped using business airplanes during the recession because of economic reasons, or because so many in the media and elsewhere had taken an unfavorable view of it," he said. "As this study shows, there are actually more business aviation users in the S&P 500 today than there were in 2007, and that top-performing companies increased their use of business aviation during the recession."
Bolen was joined at the breakfast by representatives from the General Aviation Manufacturers Association (GAMA), NBAA's partner in the No Plane No Gain initiative. In his remarks, GAMA President and CEO Pete Bunce stressed the importance of sharing examples of the benefits from business aviation with local officials and elected representatives. "Perceptions and policies go hand in hand in Washington," he said. "If the hearing with the big three auto execs a few years ago only provided a picture of business aviation as excessive, we've been making sure lawmakers understand it's essential.
"Clearly, elected officials are hearing our message," Bunce added. "If it seemed like everyone was rushing to criticize the industry a few years ago, the landscape has changed today. We're building a base of support. We've impacted the perception decision-makers have of our industry."