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NBAA Flight Plan: Podcast Advertising Gives Cross-Channel Reach

Make your message more memorable and reach millennials in business aviation by advertising in the weekly NBAA Flight Plan podcast. Research shows that nationally, 38 percent of millennials listen to podcasts, and 65 percent of listeners say they are more likely to buy an advertised product after hearing.*

NBAA Flight Plan covers the latest business aviation news and information for professionals on the go. Statistics show that NBAA podcast issues are a vibrant part of the association’s communications mix and they also have staying power, drawing listeners not only during the week of publication but continuing to accumulate downloads over the course of the year.

Download the 2017 NBAA Flight Plan rate card.

To give advertisers maximum exposure, NBAA publishes and promotes every podcast edition in several different communications channels:

  • On the NBAA Flight Plan website at www.nbaa.org/flight-plan
  • On Apple’s iTunes site
  • NBAA’s Facebook, Twitter and LinkedIn social media sites
  • In the same day’s issue of the NBAA Update e-newsletter, which mails to a targeted audience of more than 29,000 business aviation stakeholders
Primary advertisers receive both verbal recognition at the beginning of the podcast and a 30-second commercial in the first half of the podcast.

*Sources: Edison Research; Interactive Advertising Bureau

For More Information

Don’t miss your opportunity to advertise in NBAA Flight Plan, one of the best ways for companies to gain exposure to the NBAA audience throughout the year. Send inquiries to NBAA at advertising@nbaa.org.