Region VII: Middle East/Asia (MID)

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No Plane No Gain Message Resonates, Even in China

March 1, 2013

The No Plane No Gain advocacy campaign, co-sponsored by NBAA and the General Aviation Manufacturers Association, has worked continuously to educate American policymakers and opinion leaders about the importance of business aviation to U.S. citizens, companies and communities.

But in a perhaps interesting twist, it appears the campaign’s message—that business aviation generates jobs, provides a lifeline to communities with little or no airline service, helps thousands of businesses of all sizes to be more productive and efficient, and offers “lift” for emergency and humanitarian services—has applications in places outside the U.S., including in the emerging Chinese aviation market.

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Similar to the U.S., China is an expansive country with airline service between its top cities, but often far less access to air transportation among smaller communities. A fast-growing nation with tremendous economic potential, China could benefit from building a general aviation (GA) infrastructure that would facilitate business travel and help make the country more globally competitive.

A man by the name of Paul Fiduccia is keenly aware of this reality.

Fiduccia wears two hats: he’s executive director for government affairs and international cooperation at Cirrus Aircraft, but he also serves as the GA Committee co-chair of an organization known as the Wright Brothers U.S.-China Aviation Cooperation Program (ACP).

The U.S. government and industry partners created ACP to promote collaboration between the U.S. and China in aviation planning. The group has six public members and 45 corporate members, including a number of GA aircraft and equipment manufacturers.

“ACP helps address questions the CAAC [Civil Aviation Administration of China] has about developing a GA infrastructure,” Fiduccia explained, adding that much of the group’s work involves highlighting for Chinese officials the positive economic and social benefits that a robust GA industry could bring to China.

Fiduccia recently approached NBAA with an intriguing inquiry: Did the Association have any resources that might help him in his work to advocate for the industry in China? Fiduccia noted that he and ACP were putting the finishing touches on the third in a series of reports to help Chinese aviation officials expand that country’s general aviation (GA) sector, so that it could mature like those found in the U.S. and elsewhere.

The materials and presentations NBAA put in Fiduccia’s hands were largely produced for the No Plane No Gain program. They included, for example:

These advocacy resources have been widely and effectively used to explain the industry’s value to elected officials and decision-makers in the U.S., but, would they work in China?

According to Fidducia, the answer is unquestionably, yes. “I will be able to use these to educate those I work with here in China,” he reported. “China has no history of using private airplanes for business or travel,” he added. “In the U.S., we’ve been developing GA since the 1930s. So why reinvent the wheel?”