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A Letter From Ed Bolen
NBAA President and CEO
March 3, 2010
Dear NBAA Members,
This week marks the one-year anniversary since NBAA and the General Aviation Manufacturers Association launched the No Plane No Gain public advocacy campaign, and it seems a good opportunity to provide an update on the progress we’ve made.
A year ago at this time, the business aviation community was under siege. Policymakers and news organizations in Washington and elsewhere were routinely maligning and mischaracterizing the industry.
On February 17, 2009, NBAA joined GAMA in a Washington press conference to launch No Plane No Gain to educate the public, policymakers and opinion leaders about the value of business aviation to citizens, companies and communities across the U.S.
Throughout the year, we have worked to get our message out in a wide variety of media forums to ensure decision-makers understand the industry’s role in generating jobs, helping companies compete, providing a lifeline for towns without airline service, and supporting people in times of crisis.
Our multi-faceted approach in this area has included:
- A dedicated No Plane No Gain web site, set up to put forward the true story of business aviation and provide resources for the industry to do so as well.
- Paid print and broadcast ads, including those featuring American legend Arnold Palmer, on CNN, CNBC, FOX News, and MSNBC, and in The Wall Street Journal, Roll Call, The Hill, Politico and other news outlets viewed by decision-makers.
- Studies and surveys illustrating the value of business aviation based on current, quantifiable data compiled by respected sources.
- Online resources – including an “E-Valuation Toolkit," webinars, podcasts, YouTube videos and more – to help NBAA Members make the business case for business aviation in and outside their companies.
There is no question that our efforts are producing results. For example, in the aftermath of our public advocacy campaign, the U.S. House and Senate have formed General Aviation Caucuses, in recognition of the industry’s value. More than 70 mayors across the country have raised their hands in support of the industry. And, a number of states have issued proclamations recognizing the importance of business aviation.
Of course, this substantial effort comes with a cost, and one of the reasons for this letter is to thank the many hundreds of companies and individuals who have stepped forward with donations to No Plane No Gain through NBAA’s voluntary Membership assessment. The hundreds of thousands of dollars raised go directly to help fund the public advocacy campaign, and NBAA is most appreciative of your support.
That said, this fight is far from over, and we need to sustain our efforts if we are to protect the future of the industry. Through No Plane No Gain, we must continue the advertising, grassroots efforts, online presence and other initiatives that send one message – loud and clear – to the public, policymakers and opinion leaders: Business aviation is essential in America.
To ensure that we can keep sending that message, NBAA plans to continue the voluntary assessment program we rolled out last year, shortly after the launch of No Plane No Gain. I ask that, if you are capable of backing the campaign’s work, you will again contribute to the voluntary assessment in 2010.
Please contact me with any questions or thoughts, and thank you again for your investment in the future of business aviation.
President and CEO
National Business Aviation Association