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NBAA2012 Sessions to Discuss How to Do Business in Asia

October 22, 2012

For years, NBAA and its Members have been working with operators and governments in Asia to foster the growth of business aviation throughout the Pacific Rim, and NBAA’s 65th Annual Meeting & Convention (NBAA2012) in Orlando, FL marks a new milestone in that effort.

Together with the U.S. Trade and Development Agency (USTDA) and the General Aviation Manufacturing Association (GAMA), NBAA will host a reverse trade mission from Asia.

“Roughly a dozen representatives from aviation safety regulators across Asia are coming to our show to learn about business aviation and why it’s so successful in the U.S.,” said NBAA Vice President, Safety, Security, Operations & Regulation Doug Carr. “That will hopefully lead to consideration of policies and regulations in their home countries that would facilitate better business aviation access throughout their own nations.”

First, USTDA will conduct a day-long briefing at the Orange County Convention Center on Monday, Oct. 29 from 8:30 a.m. until 3:15 p.m. Featured speakers will include Henry Steingass, USTDA regional director, and Pinsuda Alexander, USTDA country manager for Southeast Asia.

In addition to updates pertaining to individual countries throughout the region, the workshop will also feature opportunities for individual meetings between NBAA Members and representatives of countries participating in the reverse trade mission, including: China, Vietnam, Thailand, Indonesia, Malaysia and the Philippines.

On Tuesday, Oct. 30, USTDA officials will brief NBAA Members on growth opportunities in Asia during a 90-minute session titled “Increasing Business Aviation Access in the Asia-Pacific Region.” At that time, Members will also have a chance to hear directly from representatives from Asian civil aviation authorities, as well as from officials from the U.S. Department of Transportation.

“One of the things this mission is designed to do is bring U.S. operators and foreign regulators together to understand what’s required to really do business in that part of the world,” Carr said. The one-on-one discussions “will hopefully spark discussions about investing in those countries.”

Apart from the USTDA-led sessions, NBAA2012 Attendees will have other opportunities to learn about doing business in the Asian region. For example, an Oct. 30 session titled “Operating and Doing Business in China – a Continuing Dialogue” will be led by NBAA President and CEO Ed Bolen, Jeff Lee of American Express Company and Jay Mesinger of J. Mesinger Corporate Jet Sales.

This session will build on the previous year’s programming regarding operations in China. The continued focus on multi-national flight departments developing their own internal strategies for travel to and within this region will be of huge importance to those individuals and companies who attend this program. The session will begin with a regulatory and airspace update and continue with real-time examples of the execution of these flight department internal plans.

The Oct. 29 USTDA Business Aviation Briefing requires separate registration, which does not include admittance to the Convention, but both of the Oct. 30 sessions are free to registered NBAA2012 Attendees as part of their Convention registration.

There is one further opportunity for U.S. business aviation owners and operators to interact with Asian aviation regulators during this reverse trade mission, Carr noted. The week following NBAA2012, on Monday, Nov. 5, the USTDA will host the Asia-Pacific Business Aviation Access Workshop at the Fairmont Hotel in Washington DC. Invited delegates from countries across the Asia-Pacific region will present project opportunities during that workshop. U.S. companies and government officials will also present material on technical, regulatory and commercial issues. (Separate registration is required for the Nov. 5 event.)

Discussion topics will include open access for business aviation in Asian nations, overviews of current regulatory frameworks throughout Asia, and agreements within the region on how business aviation supports small and medium-size enterprise growth.

“Asia, like much of the rest of the world, presents its own unique operating challenges,” Carr said. “This really is an opportunity for a great exchange of information between companies interested in doing business and traveling throughout Asia and regulators who need to understand why business aviation is so unique. For them, it’s a chance to understand how business aviation has contributed so greatly to the success of the American economy so they can figure what elements they can best import and adopt within their own regulatory structures.”