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NBAA Unveils Updated Mobile App for 2012 Convention
September 28, 2012
It proved to be a valuable ally as NBAA Members navigated the Las Vegas Convention Center during last year’s Convention. Now, as Members prepare for the NBAA 65th Annual Meeting & Convention, Oct. 30 to Nov. 1 in Orlando, FL, there’s an app for that as well.
“NBAA2012 is such a big event, you can't tackle effectively it without some advance planning,” said NBAA Internet Communications Director Jason Wolf. “The app will help here, big time. It’s a great way to not only prepare for the show, but to make the entire NBAA2012 experience a much better, much more efficient one.”
With a full, up-to-date map of the Orange County Convention Center exhibit areas, the free app will enable Members to easily find Exhibitor booths, along with descriptions of products and services, which are displayed by category.
In addition, the NBAA2012 app interfaces with most calendar applications, enabling Members to browse a full schedule of education sessions and add those of interest to their schedules within the app.
“It’s also a great way to stay on top of the latest show buzz,” Wolf said.
The NBAA2012 app includes an RSS feed from the Association’s Online News Bureau. It also incorporates the latest Twitter feeds from NBAA, and links Members to the NBAA YouTube Channel, Facebook page and more.
Convention-goers in general have heartily adopted mobile devices as an integral part of their routine, Wolf said. In August 2010, less than 3 percent of the visits to www.nbaa.org came from mobile devices. A year later, it had more than doubled, to 6.6 percent. By last month it had doubled again, with visits to the NBAA website on mobile devices exceeding 13.2 percent.
Exhibitors are able to enhance their company listings for free by uploading a company logo, as well as marketing materials, through the NBAA2012 Exhibitor Service Center.