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NBAA Warns of Phony Convention Directories and Guides

August 8, 2012

NBAA is once again warning Exhibitors at the upcoming 65th Annual Meeting & Convention (NBAA2012) to be wary of directory and show guide publishers falsely claiming to represent NBAA.

NBAA is the only official publisher of show guides for Association-hosted events, including NBAA2012, which will be held Oct. 30 to Nov. 1 in Orlando, FL. Exhibitors also should be wary of solicitations from "rogue" housing companies, exhibit companies and any other unauthorized companies promoting exhibit-related services.

NBAA has received complaints about at least four companies – Expo-Guide, Commercial Online Manuals, Construct Data Verlag AG and Fair Guide – that have claimed to publish show guides for NBAA2012, according to Maureen Cameron, NBAA marketing director, conventions & forums.

"Frequently, what happens is people submit the forms sent by these and other companies and are billed for a page in a directory or guide that has absolutely no connection to the NBAA Annual Meeting," Cameron said. "We're not certain that anything ever gets published. It's something that happens to trade shows everywhere, not just NBAA."

These publishers cull names from the NBAA website. The solicitations include wording that sounds official, although they often include disclaimers that say the publishers are independent and not affiliated with NBAA. Once an Exhibitor fills out the form and sends it in, it may be charged as much as $2,000 for a listing that it will likely never see.

Cameron said the problem surfaces every year and generates a fair amount of complaints. "We urge Exhibitors to review all solicitations carefully, particularly those received by fax and e-mail," Cameron said, adding that Exhibitors are asked to report a third-party solicitation that claims to represent NBAA by sending her an e-mail at [email protected].

The official NBAA2012 Show Guide & Directory of Exhibiting Companies has become popular with Convention Exhibitors and Attendees, and for good reason. It includes a host of information on exhibits, education sessions, social gatherings, shuttle bus service and other aspects of NBAA2012.

Exhibitors receive one free complimentary listing per booth or static display. Additional listings cost $335 each for Co-Exhibiting companies. Exhibiting companies receive log-in information to access the Show Guide database.

The deadline for insertion orders for paid advertising in the NBAA2012 Show Guide is Sept. 7, and ad materials must be received by Sept. 14.