No Plane No Gain Message Broadcasting on California Airwaves

May 29, 2014

NBAA’s participation at an April event highlighting the contributions in California of general aviation (GA), including business aviation, resulted in additional opportunities to promote the industry throughout the state.

About one week after California Aviation Day in Sacramento, I followed up with a personal visit to Assemblyman Jim Patterson’s office to talk with him further about business aviation,” said NBAA Western Regional Representative Stacy Howard. “We also spoke about ways to enhance the industry’s image throughout the state, and he offered his assistance in that area.”

That conversation also resulted in a Fresno-area radio station airing a public service announcement (PSA) about business aviation’s importance to local economies. Patterson – himself a GA pilot, who represents the Fresno area – is also a managing partner in talk radio station KGED 1680AM.

Beginning in late May, listeners throughout the San Joaquin Valley, and across the world via the Internet, may hear a 30-second PSA emphasizing business aviation’s multifaceted role in providing economic opportunities to smaller communities, enhancing productivity for businesses of all sizes and providing critical emergency relief in times of crisis.

NBAA and the General Aviation Manufacturers Association produced the PSA for the No Plane No Gain advocacy campaign, which serves to educate lawmakers and the public about the industry’s contributions to the U.S. economy and its communities.

“What if one industry could do all this?” the PSA notes. “Well, business aviation already does.” Listen to the PSA.

Howard said this effort may also represent only the first steps toward greater recognition about the industry’s benefits in California.

“In addition to spotlighting our industry’s importance throughout the central agricultural region, this support should also encourage additional advocacy efforts in the state,” she concluded. “This further serves to help grow recognition of, and appreciation for, our industry among lawmakers and the general public.”