Advertising Opportunities
NBAA.org: The Premier Online Destination for Business Aviation
NBAA.org is the most comprehensive online source of information for business aviation industry professionals. The award-winning web site provides the most current news and information for all of NBAA’s Member Companies, which range from operators of single-pilot airplanes to those that use jet aircraft to fly internationally, aircraft manufacturers, and aviation products and services suppliers.
As the premier buyers of aviation products and services worldwide, NBAA.org visitors come to the site regularly for products and services information, as well as for news and resources about flight department administration, aircraft operations, professional development, advocacy and more.
Audience
NBAA.org delivers visitors who are engaged in the industry, including company CEOs, aviation department managers, chief pilots and other decision-makers.
- Nearly 5 million page views annually
- 14 percent of visitors from outside the United States
- At least one individual from 80 percent of NBAA’s 8,000 Member Companies used NBAA.org in the past year
2012 Rates
NBAA.org advertisers have two banner ad position opportunities with guaranteed impression options. All ads appear in rotation on the home page plus all general pages of the site (events pages not included).
| Ad | Guaranteed Impressions | 1X Rate | 3X Rate | 6X Rate | 12X Rate |
|---|---|---|---|---|---|
| Tier 1 | 40,000 | $2,500 | $2,350 | $2,200 | $2,070 |
| Tier 2 | 20,000 | $1,500 | $1,410 | $1,100 | $1,040 |
Invoices are generated monthly. Failure to make timely payment on advertising fees will result in the loss of future reservations.
Mechanical Specifications
- 40 KB maximum file size
- All display ads are 240x400 pixels
- Accepted formats include JPG, GIF, Flash and third-party ad tag
Flash Specifications
- SWF file must be exported as Flash 8.0 or lower using Action Script 2.0 or lower
- A back-up GIF or JPG file must be submitted with all SWF files
- Frames per second (FPS) may not exceed 31. 21 and 31 FPS may be preferable for cross-platform support
- Ads may not expand or contain sound
- SWF file must contain the following clickTAG:
on (release) {
getURL (clickTag, "_blank");
}
Note that Flash ads will not be displayed on iPad and iPhone devices.
Artwork must be sent to NBAA at least three business days prior to initial ad display date. NBAA reserves the right to reject any ad.
Contacts
Send inquiries and insertion orders to: sponsorships@nbaa.org.
Send artwork to:
Benjamin Schwalen
Tel: (202) 783-9265
E-mail: bschwalen@nbaa.org
